ABOUT PROJECT42

Project42 is a research and design studio internationally based and nomadic at heart. Our projects are collaborative, highly responsive to dynamic situations, often experimental, and emotionally attached to work that has a positive impact on the world. We specialize in designing visual information, graphics that communicate complex information in simple ways, strategic interventions, educational workshops and consulting. We love systems thinking and sustainability, and work to transform products and services towards circular and regenerative models.

Project42 is founded by Emma Segal, a graphic designer, illustrator, creative director, producer, project manager, consultant and educator - a lot of things rolled up into a human who likes to take things apart and find out how they work. A rotating group of internationally based collaborators (multi-time zone friendly!) come in and out as needed. Emma's work includes multi-million dollar projects, a bunch of awards and several fancy design and sustainability degrees. But more importantly than that, a driving curiosity and interest to explore how to actively participate in the way the world and all 8 billion or so of us work. 

WHY PROJECT42?

If you've seen the original BBC TV version of The Hitchhiker's Guide to the Galaxy, well perhaps it's self explanatory. If you were born in a certain span of years in a certain part of the world with a certain type of parent, this show may have shown up on your TV screen on a regular basis. In it, there is a quest to find the answer to "Life, the universe... and everything!". Hijinxs, space exploration and alien dolphins take you on an adventure to find the meaning of life itself. They do find the answer, and it turns out to be 42. Their confusion reveals that perhaps in fact they weren't asking the right question in the first place, and launches them on a further exploration of what the question is.

In the spirit of understanding what the right questions to ask before providing answers, this Project42 looks at examining information so that when we get around to answers, we know what we were looking for in the first place.